SEO being a fundamental part of Digital marketing, there are various strategies through which a website can successfully rank on SERP. One such aspect is the implementation of Off-page SEO. But unlike on-page SEO, off-page does not involve optimizing the content on your webpage. Off-page requires actions taken outside the boundaries of your Website. This is accomplished by building backlinks on various high Domain sites (directly or indirectly) to raise the authority of your domain. Also recognized as Off-Site SEO, this technique helps google trust the website which indirectly contributes to its weighted point system, the SERP ranking.
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