SEO is the technique of improving the quality and quantity of traffic to your web pages so that they feature on the topmost ranks of search results. Email marketing is a technique that is commercial and yet, personal in nature. The purpose is to keep potential/current customers in the loop about the development of the company and its related services.
Both marketing techniques are cost-effective and direct the target audience to the content they’re looking for. Sales pages of businesses see more conversions (purchases) when they let SEO and email marketing do their job. You could put out the most engaging content, but your landing page is as good as nothing without traffic. Therefore, one must not ignore SEO and email marketing in their quest for higher ranking on search engine results pages (SERPs).
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