Link building starts with creating something linkworthy. This could be a very useful tutorial, a niche report, a free tool or a visual asset (like an infographic).
If you own a big brand with a solid following, that linkable asset will likely attract some backlinks on its own.
However, more often than not, you will need to invest some time into bringing that asset in front of people’s eyes in an effort for it to be seen by those people (journalists and bloggers) who can link to it.
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