SEOs have become a game-changer and so have the SEO companies by helping the websites.
When it comes to SEO strategy, there are two main strategies – on-page and off-page. As the name suggests, on-page is the implementation we do on our websites to increase the search engine rankings, while off-page is the measures we take outside the website to increase the rankings.
Most B2B companies start with writing a blog, creating a few eBooks, and optimizing their service pages, but never scale up from there.
That’s mostly because they lack a clear B2B content marketing strategy that guides them to move forward and iterate their way towards consistent growth.
Keyword research is one of the most important parts in digital marketing. It also impacts SEO for ranking higher in search engines and it’s not something that one can do once and considers it done. Rather, keyword research is an ongoing task.
