The Difference Between On-page, Off-page, and Technical SEO

 Search Engine Optimization (SEO) is a complex topic. The 3rd edition of The Art of SEO, published in 2015, runs in just shy of 1000 pages! It’s no wonder that businesses turn to SEO companies like ours to handle it.

Yet businesses can’t completely ignore the topic either. Just like it helps to know a little bit about cars to understand what your mechanic wants to do, it helps to know what SEO is and its major components so you can approach an SEO company with confidence. Naturally, we can’t boil 1000 pages of material into a 1000-ish word post. Instead, we’re going to give a high-level overview of SEO and its three major divisions, on-page, off-page, and technical SEO.

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