Social advertising in 2023: What do the experts predict?

 It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates.

So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, and TikTok’s ad platform all predicted to shape the year ahead.

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