What Is Google’s E-E-A-T & Why Is It Important for SEO?

E-E-A-T, coined by Google, has become an adjective and a concept for SEOs to describe the quality of their website. This term is used by many in the SEO industry, especially when they’re discussing algorithm updates. Recently, it became a hot topic with Google’s announcement of the 2022 Helpful Content Update. In late 2022, Google announced the addition of E to E-A-T so I decided to update this article.

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